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rover_800
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Discussion Starter #1 (Edited)
Quote from Source.

"MG, The British car brand famous for the Midget sports car and now owned by SAIC Motor Corp, opened a flagship store in Paris last week, expanding into a key Europe market despite the Coronavirus epidemic.

The four level store is in central Paris near the upmarket department store Galeries Lafayette.

The store will initially sell the EZS, a full-electric compact crossover, SAIC Said, without revealing the price of the vehicle.

The EV is 4314mm Long, 1809mm wide, 1644mm tall and with a wheelbase of 2585mm. It has a range of 263 kilometers under WLTP amd a maximum speed of 140km per hour.

The EZS, the battery powered variant of the gasoline ZS, is the only full-electric vehicle in the MG's product lineup. It went on sale in China in March 2019 with a starting price of 119,800 Yuan ($16,920) after Government subsidies.

SAIC Started exporting the MG EZS from China to Europe in September 2019. France is the fourth European country where the vehicle has been launched, following the United Kingdom, the Netherlands and Norway. Earlier this year the electric crossover went on sale in Singapore, Israel and India, SAIC noted.

SAIC builds cars and light trucks under the MG brand in China, Thailand and India (WHY NOT THE UK ??)

The company obtained the MG brand from a state-owned peer, Nanjing Automobile Group Co., In 2005 Nanjing Auto purchased the brand from bankrupt U.K. automaker MG Rover in 2005. Two years later, Nanjing Auto was "acquired" by SAIC."

So, the expansion into Europe continues at a snail's pace, but at least it continues.

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" (WHY NOT THE UK ??) "

The economics just aren't there.

They tried and failed with the MG6 and it sadly works out more cost effective to import fully built vehicles and still spend less money than running a U.K based factory.

Cheers..
 

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rover_800
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Discussion Starter #3
" (WHY NOT THE UK ??) "

The economics just aren't there.

They tried and failed with the MG6 and it sadly works out more cost effective to import fully built vehicles and still spend less money than running a U.K based factory.

Cheers..
They were not, then, but they are now, they now sell in FOUR EU countries with expansion for the rest coming, sales here are nothing like they were back then, when 300-500 cars a year were sold, they sell that in a couple of weeks now, plus they have a range of vehicles, not just MG3/ZS/HS - but they also sell the Van range, why cant that be brought here too, economies of scale show that sales of many items are cheaper than just ONE.

Plus if car brands in the UK can make it work on sales of far less than MG sell, than why not, I know it is impossible now with most of Longbridge gone and demolished, but they could have had a proper Euro plant, to provide product for Europe, and with the new sports car coming, that would have been the ideal car to be made here, to boost its British heritage, although it would have been all Chinese, so what, its where and who makes it thats more important. SO there really was no need to dump Longbridge, but just bring more models to the UK and Europe, expand faster, and invest in Marketing (but thats an old gripe)
 

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They were not, then, but they are now, they now sell in FOUR EU countries with expansion for the rest coming, sales here are nothing like they were back then, when 300-500 cars a year were sold, they sell that in a couple of weeks now, plus they have a range of vehicles, not just MG3/ZS/HS - but they also sell the Van range, why cant that be brought here too, economies of scale show that sales of many items are cheaper than just ONE.

Plus if car brands in the UK can make it work on sales of far less than MG sell, than why not, I know it is impossible now with most of Longbridge gone and demolished, but they could have had a proper Euro plant, to provide product for Europe, and with the new sports car coming, that would have been the ideal car to be made here, to boost its British heritage, although it would have been all Chinese, so what, its where and who makes it thats more important. SO there really was no need to dump Longbridge, but just bring more models to the UK and Europe, expand faster, and invest in Marketing (but thats an old gripe)
All of the new factories have been in poorer, less developed countries, i.e. China, India and Thailand. Labour is cheaper as is probably the raw materials and power/water costs.

I guess that the break-even for such a venture in the U.K would be a much higher number than the countries listed above.

SAIC would have to build a factory in what was the old Eastern European countries for it to work. If they do try to build a car here in the U.K then the low prices compared to the mainstream competition will need to be raised to allow this.

To be honest, there is nothing British about my MG ZS SUV as I can see a lot of VW-alike bits in the car which isn't surprising given that SAIC actually make the similar parts for use in their joint venture with VW in China.

Cheers..
 
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